Machiavelli and Discourses on Internet Marketing

Niccolo Machiavelli's tomb in the Basilica of Santa Croce

Although the envious nature of men, so prompt to blame so slow to praise, makes the discovery and introduction of any new principles and systems as dangerous almost as the exploration of unknown seas and continents, yet, animated by that desire which impels me to do what may prove for the common benefit of all, I have resolved to open a new route, which has not yet been followed by any one, and may prove difficult and troublesome, but may also bring me some reward in the approbation of those who will kindly appreciate my efforts. – Machiavelli (1469-1527), Discourses – First Book


Machiavelli is most famously known by his other work, The Prince, but started writing The Discourses prior to even starting The Prince. A series of events caused him a slight detour to write and complete The Prince. Enough of the history lesson.

We all know Machiavellianism, “the employment of cunning and duplicity in statecraft or in general conduct“, according to the Oxford English Dictionary via way of Wikipedia.

If you’ve read my other articles on certain Internet Marketing individuals and their practices you should notice a parallel with how they act towards their customers (me and you) and Machiavellianism. Let’s now re-read the quote.  Machiavelli is saying that however tough it gets, he is going to keep on pushing, even if it means he does it alone, but hopefully it’s benefiting somebody along the way.

I see the parallels, perhaps, but where do we go from here?

There are interesting distinctions and parallels with what Machiavelli wrote in both of his works and the Internet Marketing world. I put forth that how Machiavelli, in The Prince, suggests such rulers and royalty handle their population is perhaps an appropriate model for us in how we, as up and coming Internet Marketers, can work with site builders, WSO advertisers, affiliate marketers, and others that pray on the bank accounts and the eager yet naïve unsuspecting minds. We of course will throw out the violence, but it doesn’t hurt to think about how it was done in Machiavelli’s day and age.

Are you suggesting an Internet Marketing Machiavellianism Philosophy?

This is just a brief introduction to what I imagine will be a 10-12 part series. As we delve into Machiavelli’s works and draw the sometime obvious, sometimes not, parallels to Internet Marketing and discus courses of action against those that are out to take our hard earned money.

The topper on all of this, you get to learn a bit about Machiavelli and understand that he was not such a bad guy. What he sought to distinguish is the realm of what ought to be and the realm of what is. He rejected the first for the second and in doing so created an early reality show script for rulers and royalty.

Are you serious?

This is meant to be fun ladies and gentlemen along with poignant jabs and sound advice.  The goal of this blog is to help those, me included, that are struggling with Internet Marketing and getting our unfair share of deviants and miscreants providing us with little to no value for our money.

This series of articles on Machiavelli will provide advice, courses of action, and results that will leave you standing taller than when you first started.  That is my promise.  I hope you come back to continue reading this series along with my other rants, ramblings, reviews, and tutorials.